Lifestyle & Fashion Blogger

4 January 2021

My Blogging & Social Media Goals For 2021

*Items in this post are previous PR products. Please read the disclosure at the end of the post for more details. 


What will blogging be like in 2021 for us? Well, I'm hoping that I won't need to write posts about pillow challenges or lockdown routines this year. 


It's hard to believe that it's been an actual calendar year since I last made goals for my blog. Yes, honestly guys, it is 2021. It does still feel like March 2020 some days. 



Last year I made a promise to focus more on my blog. I'm pleased that I made that goal for myself and my blog as my blog is in a better place now than it was at the start of 2020. The whole reason I started blogging was to write, not tear myself away from it to worry about the Instagram algorithm and posting at a certain time every day. My blog is my baby and I want it to stay that way. 


Now, it wouldn't surprise me that at this time of year, there will be a handful of bloggers who will be writing their blogging and social media goals for 2021. Sorry guys, I'm going to be one of those bloggers. If this ain't your thing, go and have a browse at my last post. However, if you are sticking around for this one (hurrah!) then here they are, here's my blogging and social media goals for 2021 -


1)  MOVE  TO  WORDPRESS  AND  GO  SELF  HOSTED
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Hmm, this is something I would like to get done this year. However, it makes me feel quite nervy about making the jump over to WordPress. I've never attempted to use it before and I don't know if I'll be able to get along with it! Also the financial side of things make me a little wary too. Self hosting isn't exactly cheap and it's certainly not cheap to renew every year! But yes, I think this is will be one of those things where I'll just have to bite the bullet and go for it!




2) POST  MORE  QUALITY  THAN  QUANTITY
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I made this goal for myself last year, or the year before. But I kind of slipped into the habit of sticking to a schedule again. This is something I want to rectify and kind of slip into the habit of not posting to a schedule invented by yours truly. Lesson learnt kids, don't force content. It never ends well.


3) PAY  MORE  ATTENTION  TO  LINKEDIN  &  FACEBOOK
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I've already made a head start on this goal, but it's definitely one I'm determined to continue with this year. For about 3/4 of this year, I kind of neglected my LinkedIn and Facebook pages. Honestly guys, I just forgot about them. Near the end of 2020, I had mysteriously grown a slight obsession with LinkedIn and loved discovering new people and I loved finding out which companies were looking at my profile and what profession they were hoping I did. Unfortunately, I'm no engineer or data analyst. I could never be that skilled. In terms of my Facebook page, I want to post more on my page that isn't just new blog posts. Maybe older blog posts, questions to ask to my followers etc. 



4) DON'T  AGONISE  OVER  INSTAGRAM
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2021 is the year I'm going to say a massive f*ck you to the algorithm and not give a flying sh*t about engagement and just post whatever and whenever the hell I want. Mind you, that's not quite so easy to do. If 2020 has taught us anything is that life is too short to be worrying about whether to post at 12 or 6pm. I made the decision near the end of last year to cut back on how much I post during the week. I'm so happy that I did because I'm enjoying Instagram more than ever now, despite the stupid algorithm.



5) KEEP  WORKING  ON  PINTEREST
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I think Pinterest got a little jealous of Instagram stealing the show with the algorithm and decided to join the platform by applying an algorithm to their own platform. Pinterest was something I enjoyed for a while last year, but now that feels like a chore to get the posting time right. But it's something I'm keen to keep working on 2021. 


6) DO  MORE  OUTDOOR  PHOTOGRAPHY
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Obviously this goal is pandemic dependant and when I get my vaccine dependant too. But I would love to step away from my lovely bedroom and be a little more adventurous. Yes, I want to be more adventurous people! I've posed in so many different positions in my bedroom for blogging/Instagram photo purposes during the lockdown that I'm very quickly running out of ideas. This one may not be able to happen until the middle of the year, but it's something I'm eager to do. 




7) RETWEET  MORE  PREVIOUS  BLOG  POSTS
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Yep, I've definitely slacked on this one in 2020. You'd think I'd be on top of it when there's been f*ck all else for me to do in the last 12 months!  But yeah, I need to get my older posts back on Twitter again for this year!


There you have it, my blogging and social media goals for 2021. I hope I can achieve all these (or most of them) and hopefully I can set myself a completely new set of goals for 2022!


What are your blogging/social media goals for 2021? Let me know!



*The notebook featured in this post was a previous PR Product. For more information, please read my disclaimer. You can still get a 15% discount off a purchase from Old English Company, by using the code OESPECBR15 at the checkout. 

82 comments:

  1. These are some fab goals! When I moved to WordPress last year I went with Bluehost and paid for 3 years on their join up deal which was so cheap in comparison to other options! They've also been an absolute godsend to work with.

    I'm so excited to see where your blog takes you this year x

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    1. Aww thanks for the advice Kayleigh, I'll keep Bluehost in mind!
      Thank you so much lovely, I'm looking forward to reading your content for 2021 as always! x

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    2. I'm glad other people have had good experiences with Bluehost, but I've found their customer service to be pretty dismal. Personally as soon as my 3 year hosting plan with them is up I'm moving somewhere else - anywhere else! They are cheap though, so that's something.

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    3. That's such a shame that you have found Bluehost's customer service bad Laura!

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  2. Go on girl! I love these ones, especially quality over quantity. I think sometimes we stress ourselves out too much with trying to put loads of content out there and then the quality of it comprises!

    Ellie/ www.thediaryofellie.com

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    1. Absolutely Ellie, I think we do stress about getting content out there that sometimes the quality of it is compromised. Quality over quantity is always the best way forward!

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  3. I am getting increasingly annoyed at the cost of my self hosted website each year going up but I do think it allows you to have a bit more control and personalisation of your website! I'm taking something forward I did last year which was not to have too much pressure on uploading blog posts a certain amount of times throughout the week, I want this to be something I enjoy! xx

    www.iridescentplaces.com

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    1. Yeah there are definitely pros and cons in going self hosted, but knowing that you have more control and personalisation over your blog is definitely worth all the money and hassle!
      I'm glad that you're going to take things back and not put pressure on yourself to post to a certain schedule, I bet that will help you so much! xx

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  4. Love these goals! I'm sure you'll do absolutely brilliantly with all of them. Best of luck with your self hosted WordPress move. I love WordPress, I'm so glad I started on it because I've never regretted it! x

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    1. Thank you Jenny! Yeah I kind of wish I started on there in the first place but Blogger has been amazing for me to start on also! x

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  5. Definitely go for WordPress, you won't regret it - I'd recommend Lyrical Host for your hosting, they're really good value and their support is second to none, I swear they never sleep! Also, I didn't realise you were on LinkedIn - so am I, I've just sent you a connection invite! x

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    1. Yeah I have heard that Lyrical Host are good for hosting, I'll definitely check them out! x

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  6. I completely forgot about my linkedin but might bring it back this year again. Likewise with my facebook - I just find FB pages to be so boken that it's hard to navigate.

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    1. Yeah some Facebook pages aren't used anymore by people but I do like to keep on top of mine!

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  7. These are some fantastic goals. Don't worry too much about switching to Wordpress, it's a very user friendly site. I'm with you on feeling like Pinterest is a chore, and just when I figure out their algorithm they go and change it, but I am trying hard to grow my account.

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    1. Thank you Sarah, the Pinterest algorithm is getting annoying now but I'm willing to still work on it! x

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  8. I hope you smash all these goals! I have to say, Pinterest is really not working for me and my blog and I don't enjoy it at all... Now that there's an algorithm at play like IG, it's gonna be even worse! Hope you manage to make it for work you!! x

    Julia x
    Last Post: The Best Tips to Beat Winter Depression ❄️

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    1. Thank you Julia! The algorithms on Instagram and Pinterest are annoying, but I'm willing to persevere! x

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  9. I'd like to go self-hosted too this year, but my current plan doesn't end until October so I have plenty of time to do my research. Pinterest just doesn't work for me anymore, I create pins and get no impressions, it's so time consuming too!

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    1. That's good time to do your research about your self hosting options Kelly, Pinterest can be time consuming, especially when creating so many pins!

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  10. Brilliant goals Lucy. I am excited to see what you come up with for your pictures because you already take such lovely photographs.

    I made the move to wordpress from Blogger and it was so much better. It will take time but it will be worth it. Plus you can get a plugin that will post your previous posts to social media! Win win either way!

    Good luck with your goals, I look forward to seeing you smash them x x

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    1. Thank you Claire! Aww thank you so much, that means a lot!
      Oh I never knew there was a plugin for that! xx

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  11. This is such a great post and good luck with all of your goals! When I first made the switch from blogger to wordpress I was worried about how much I'd get along with it, but it's actually really easy to use and I wish I did it sooner xx

    Hannah | https://luxuryblush.co.uk/

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    1. Thank you Hannah!
      That's great to hear that WordPress is easy to use! xx

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  12. Some great goals - I hope you achieve them! I definitely think tweeting previous posts more often is a great goal to have, it definitely helps with traffic :)

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    1. Thank you Ellie, yeah I've let the RTing posts task slack lately so I'm determined to get on top of it again!

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  13. Great goals for the new year and similar to some of mine too! I'm definitely trying to post more for quality than quality. Last month I made the jump to self hosted wordpress too! I went with lyrical host because they transfer your content over from blogger for free too! Defo look into them if you're considering. Happy new year, stay safe xx

    www.lexiealexandra.com

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    1. I will definitely look into Lyrical Host for transferring from Blogger to WordPress, that's great that they do it for free!
      Happy New Year to you too, stay safe! xx

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  14. Great goals! I've never used Facebook or LinkedIn to promote my blog but now I'm kind of intrigued haha.

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    1. I would definitely give it a try Toma, it's worth promoting your blog on there!

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  15. Thanks for sharing your blogging goals for this coming year :)

    Nic | Nic's Adventures & Bakes

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  16. These are some fab goals and I wish you the best of luck with them! You've actually reminded me I really need to spend a bit more time on LinkedIn and Facebook this year! Thanks for sharing 😊
    Amy | sassycatlady.com

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    1. Thank you Amy! I hope you get the chance to spend time on them both lovely, they're so good for promoting your blog!

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  17. You’ve got some great goals Lucy. I use WordPress and I honestly love it, so hopefully you’ll get along with it if you make the move. I totally know what you mean about Instagram. I also love blogging for the writing and find Instagram can be a bit of a chore. The algorithm seems to change regularly and it’s difficult to keep up. I’ve definitely taken a more laidback approach to it now. Twitter is my favourite social platform as it brings more traffic and it’s easier to connect and engage with others. Good luck with all your goals, I’m sure you’ll do amazing xx

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    1. Thank you Jaclyn!
      Instagram's algorithm is so annoying and I've just given up on it and I'm not going to worry about it anymore when I post!
      I agree with you about Twitter, it's the easiest platform to engage on and gain traffic for blog content! xx

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  18. Brilliant goals here, I hope you achieve them all! I've been looking into making the switch to Wordpress but it is long and costly. I need to try and use Pinterest, Facebok and Linkedln more too xx

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    1. Thank you Della! Your reasons for not making the switch to WordPress are the same reasons I haven't done it either! xx

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  19. These are all great goals Lucy! I went from blogger to WordPress and self hosted and I was also quite anxious about it. But I absolutely love WordPress now! I have lots of goals for my blog this year too! xx

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    1. Thank you Chloe!
      I hope you achieve your goals for 2021 lovely xx

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  20. I have only used Wordpress but I find it really easy to use, even for me who I consider a novice! I'm going to try working on Pinterest again this year, and trying to upload at least once a week. I do love all of your photography, I need to start using myself in photos more! x

    Emily | emiliamarlowe.co.uk

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    1. I feel like a complete novice too sometimes Emily!
      I try and upload once a week now, I used to upload five pins a day but it just didn't do me any favours! x

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  21. These are some really great goals. Wishing you all the best in achieving them. I made the transition from Blogger to Wordpress a couple of years ago and found it much more simple than I first thought. I only wish I had done it sooner because it opened up so many new doors to grow.

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    1. Thank you Kelly!
      Yeah I hope I can make the move over to WordPress at some point this year!

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  22. Quality over Quantity! I really like that. Great goals! Good luck!
    xoxo
    Lovely
    www.mynameislovely.com

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  23. Lovely goals to go after in the new year! Good luck with them!

    www.fashionradi.com

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  24. I don't think you're the only one about ready to give up on Instagram! And Wordpress is great! I migrated over from Blogger to Wordpress Business, and while it's expensive, I've never looked back!

    Katie | katieemmabeauty.com

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  25. These are some amazing goals Lucy. We have similar blogging goals. I want to go self hosted this year too but I want to first get a domain, learn everything I need to learn about going self hosted before I finally go self hosted! I am a newbie so I do not want to jump into anything. I really love the fact that you said you want to post "QUALITY OVER QUALITY" this year. That's a great goal too. I feel like moving from Blogger to Wordpress is worth it tho given all the testimonies I have heard and the research I have made.

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    1. Thank you Ruth! I'll be doing my research too before going self hosted lovely! I like that you won't jump in to do anything like that straight away!

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  26. These are great goals and good luck with them! I'm enjoying my blog more too than other social media - I don't use twitter as much as I should although I do like Instagram for outfit inspo as I follow a lot of Aussie ladies and mums there who don't have blogs. My blog is where I'm happiest though :)

    Hope you are having a great week and enjoying 2021 so far :)

    Away From Blue

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    1. Thank you Mica! I'm like you, I love Instagram for outfit inspo! x

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  27. These are all such great goals to have for the new year. Wishing you all the best in 2021!

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    1. Thank you Charity! I hope you have an amazing 2021 too!

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  28. Lovely to see your goals! I am also going to take some time to focus on LinkedIn but it's kind of a minefield for me at the moment! I can't wait to see your blog go from strength to strength in 2021!

    Rosie

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    1. Thank you Rosie, yeah I used to feel the same as you about LinkedIn too, it took me some time to get my head around it!

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  29. Fab goals, I need to write mine up which are similar to yours (Pinterest,twitter, and photography).
    I made the switch from blogger to WordPress 3 years ago and it was the best decision I made. It took me a while to figure it out, but when you get it, it's fab 💜💜

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    1. I'm glad to hear that it was a great decision to make the switch from Blogger to WordPress! x

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  30. Such amazing goals. The change from blogger to wordpress was great for me. I went through lyrical host and they have been amazing. Highly recommend them xx

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    1. Thank you Katie! I've heard good things about Lyrical Host! xx

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  31. Good luck with your goals for 2021! I'm sure you'll do great :)

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  32. I am going to do the same with Instagram. I am just so so sick of it because I always get comment blocks when just simply wanting to engage with people on my feed. Less about the numbers more about the quality of my content for sure. I hope you achieve all your goals!

    https://www.emilyclareskinner.com

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    1. That must be so frustrating for you Emily, it would drive me mad too. I don't blame you for wanting to go for more quality, your feed is just amazing anyway!

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  33. These are fab goals. I have always used Wordpress but I was super nervous about going self-hosted. In the end I went with Lyrical Host and they have been absolutely fab they are always available if I have questions even late at night plus I pay monthly for it rather than in a lump sum.

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    1. I've already heard good things about Lyrical Host and I think I'll be going with them when I go self-hosted!

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  34. Some great goals. I definitely need to get better at sharing old posts and I agree about quality over quantity. I think this year I’m going to try and put less pressure on myself.
    Hope you achieve all you goals this year!!!
    What I Have Wrote 

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    1. I don't blame you for wanting to put less pressure on yourself Hannah, 2021 is the year to focus on yourself!

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  35. Great goals Lucy! Once you go self hosted on wordpress you'll be in such better control of your blog! You won't regret it. I really do recommend using Lyrical Host if you do, affordable and they specifically design their service for bloggers, they help you with everything. They are currently working on my H1 tags for me! for SEO id also recommend using a plugin called Rank Math, my traffic has gone up 51% since i started using it :)

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    1. Thank you Abigail!
      That's such good advice lovely, thank you!

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  36. Don't agonise over Instagram is such a good one! It's so easy to get caught up in the numbers on there and forget to just create great content and post it! I'm going to try not to obsess over it too much this year.

    Kayleigh x
    https://hazelnutmusings.co.uk/

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    1. Absolutely Kayleigh, it's important to not get all caught up in numbers etc! x

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  37. You have some great goals for the new year! Good luck achieving them all! Wishing you all the best for 2021.

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    1. Thank you Charity! I hope you have an amazing 2021 also!

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  38. Yes yes yes to more LinkedIn!

    Katy | www.katystephenson.com

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  39. I love this Bab! I'm currently doing a post for my blog about my goals and we have a few that are similar!! LOVE IT X

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