I've always said that I will create and post content that my audience can relate to, appreciate, and like to read or watch. For example, I would never create content about lawnmowers as I know (I think) most of my followers have zero interest in lawnmowers. Just FYI - I have no interest in lawnmowers. But you get what I mean. I always strive to create content I know my followers will be interested in, including fashion content.
As I've said, there are factors that I consider when creating fashion posts and reels.
Here are the factors that I consider when creating fashion reels and posts:
1) Lighting
If it's a dark cloudy day, I may as well pack my tripod away and try another day. Lighting is key for me when shooting fashion content. I want to ensure that the shade of clothes I'm wearing is reflected accurately on camera. I can't shoot a light blue suit on a dark day, the light shade of blue wouldn't show up properly on the photos, even after editing. For me, it's got to be a sunny day (not when the sun is shining through the window) or it's got to be slightly overcast.
2) Will you or I actually wear it?
When choosing outfits to wear for reels or blog posts, I ask myself two questions:
1) Is it something my followers would take inspo from?
2) Will I actually wear it myself?
If the answer is no to either or both of these questions, then the outfit idea takes a back burner and I'll try something else. When it comes to fashion content, I want to wear outfits that I know I'll wear as an everyday look or going out-out look. Also, I want to show outfits that you guys may take inspiration from or even try to wear something similar yourself.
3) Is it something my followers may have in their wardrobe already?
I promise you guys, I'm not going to start asking you what's in your wardrobe or go snooping around. But when it comes to creating outfits, I like to create outfits with items that may be in a lot of people's wardrobes such as black trousers or a blue shirt. I like my outfits to have a lot of versatility about them. Speaking of versatility...
4) Is it a versatile look?
I'm all for sustainability when it comes to buying clothes and creating outfits. It's a lot easier to have one piece that can be worn with different looks than one piece that can be worn with just 1-2 looks tops. For example, a black leather jacket is an item that can be worn with different outfits. A bright floral top can maybe only be worn with a pair of jeans and nice shoes. See where I'm coming from? I'd rather create versatile outfits, it gives my followers some ideas for different looks that suit their individual style.
These are the four factors I consider when creating fashion reels and posts!
I'd love to know your thoughts! Is there a particular piece of clothing that you would like me to write about or create outfits with? Let me know any ideas you have!
Great post Lucy! I can take some tips away from this as well as admire the way you work on fashion content :) x
ReplyDeleteThank you so much Louna! x
DeleteWe are absolutely at the opposite ends of content creation spectrum, Lucy! I'd never feel comfortable creating fashion content (and my followers tend to be gardeners), but I have to confess I did once create a post about a lawnmower! x
ReplyDeleteThat's fair enough Lisa, it took me a while to gain confidence to make fashion content, in particular, reels. No way! I need to find that post on your blog now! x
DeleteI always love how bright your videos are on Insta! They look great! I wish I had the confidence to do more outfit videos. I don't mind pictures but I hate videos of me.
ReplyDeleteCorinne x
https://skinnedcartree.com
Aww thank you Corinne! It took a lot of confidence building to do outfit reels on Instagram x
DeleteThese are all really great tips for creating high quality fashion content! Thanks for sharing! :)
ReplyDeletehttps://melissakacar.com
Thank you Melissa!
DeleteYour reels always look so bright! I think you've hit the nail on the head with the 'will I actually wear it myself' thing. I think if you didn't like something or weren't comfortable, firstly it's a bit pointless, but secondly, I think you'd be able to tell as the viewer too. I really like how your fashion posts contain lots of things people will already have in their wardrobes. I think even though we probably have quite different styles, there's lots of crossovers which means your looks are easy to recreate!
ReplyDeleteClaire.X
www.clairemac.co.uk
Thank you so much Claire!
DeleteYeah there is no point in me doing an outfit reel for an outfit I know I won't wear! Like you say, whoever is viewing it can tell too!
I'm glad that despite us having different styles, you can find a way to recreate a crossover look! x
I do love your fashion reels. I don't share any fashion but if I were to, you'd be my inspo!
ReplyDeleteRosie
https://www.loverosiee.co.uk
Aww thank you so much Rosie! x
DeleteThese are all excellent factors to consider when creating reels and in particular fashion reels. I will have to check out your reels!
ReplyDeleteAllie of
www.allienyc.com
I hope you get the time to check out my reels Allie!
DeleteThese are great points to consider. Whilst we have different styles, I've always loved your fashion content both on here and Instagram.
ReplyDeleteThank you so much Kelly, that's so kind of you to say!
DeleteIt was interesting reading about the factors you consider when creating fashion content. I love your fashion posts because I often have a similiar piece in my wardrobe and you also show multiple looks with the same piece, which does give me ideas!
ReplyDeleteI'm glad my fashion content gives you ideas for your own wardrobe Karalee!
DeleteI like the factors you consider! I prefer natural lighting all day, every day, too. However, I'm starting with studio lights as living in the Netherlands doesn't make it easy to create content on sunny days - we need more of them haha.
ReplyDeleteNatural lighting works so much better for reels/photos. It also makes photos easier to edit too!
DeleteThank you very much!
ReplyDeleteWhen it comes to fashion, I only write reviews about what celebrities wear on red carpets, shows, and dramas. But I'm not interested to share my fashion tips with followers. Btw, this is a good knowledge sharing. Thank you.
ReplyDeleteI need to read your red carpet fashion reviews Fadima!
DeleteSuch an interesting post! Definitely agree with that I love it when people share what they'd actually wear rather than just putting something together for the sake of it or because it's the new 'trend' for example x
ReplyDeleteLauren | itslaurenvictoria.co.uk
There's really no point in sharing an outfit if you know you're not going to wear it! I'm not a fan of jumping onto the 'trend' bandwagon as it were, they go out of fashion eventually and it's just a waste of money! x
DeleteThis is an inspiring read, Lucy! I'm at the beginning of my blogging journey about intentional living (which spans across multiple pillars) and I'm feeling the urge to write about fashion. In particular, I would love to know how you plan your shoots. Do you batch photography and video for creating fashion content or shoot them as and when? Keep this type of content coming, sister. ❤️
ReplyDeleteIntentional Lucie
intentionallucie.com
With me, I shoot fashion content as and when I have the time or even in the mood to! I do try and shoot any fashion content when the lighting is really good also. I've been loving your blog about intentional living Lucie, it's one of my favourite new blogs I've read! x
Deleteexactly what i always consider too! it's so important to create reels that are relateable but also with great lighting and catchy! you want to be able to see the outfit pieces properly! love this post, thank you sharing
ReplyDeletejessica | www.overdressedblogger.com
Absolutely Jessica! It's important to create reels that are relatable and wear outfits that anyone can recreate at home from their wardrobe!
DeleteLighting is so so important! I am trying to dip into second-hand fashion posts, but haven't quite worked out the best place to take a photo. Thank you for sharing Lucy x
ReplyDeleteI hope you find the best place to shoot your second-hand fashion content Caroline, I look forward to reading and seeing your posts soon! x
DeleteI really enjoy watching fashion influencers/reels but I find most of them so unrelatable. Like nothing I would wear on a daily basis, the ones who keep it real are the best kind! x
ReplyDeleteI agree Gemma, I find a lot unrelatable and I like to follow the ones that keeps things real! x
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