Is Blogging Really Dying?

Oh, that age-old question in the blogosphere - is blogging really dying? Have people had enough of reading blogs and are favouring social media posts instead? Well, here's my take on it.


Recently, I did a blogger Q&A and a blogger asked me my thoughts on whether blogging is dying and if it'll be a washed-out industry in 2022. I found this a tricky question to answer, but, ultimately, after debating over a cuppa, I said no. I can understand why people would think this though. With social media, namely, Instagram, becoming the platform that everybody puts all their sweat into these days, it's kind of easy to think that blogging is on a downward spiral. I don't like to think of blogging as a declining industry. Honestly though, I don't think it really is. 

A pink notebook and green tea.


During 2020, when we had nothing better to do than to bake banana bread or do Zoom quizzes, blogging became a lot more popular. I think it gave blogger's new or old, to really invest time in their blogs and their content. 


I know for myself personally is that my blog has never taken a backseat nor have I allowed Instagram to take its place. I've always invested time and energy towards my blog as it means more to me than my social media accounts. I love showing my creative side through my blog rather than social media. My blog is my online personal space and it always be. I know blogging has very much evolved over the last few years since I started, but I still love it just as much. 


After an hour or two (I exaggerate) of racking my brain, thinking of reasons why blogging isn't dying, here are the reasons I came up with why blogging isn't really dying -

1) Social media will come and go

MySpace, Bebo, MSN to name a few that have disappeared from our online lives over the years. What isn't to say that Instagram, Facebook or even Twitter will vanish forever one day? And let's not forget those bloody outages *cough Instagram/Facebook cough* has on a weekly basis. Your blog is here to stay, you have a choice to keep it. I love having that little piece of the Internet. It makes me smile. Also, with a blog, I don't have to worry about algorithms not promoting or showing my posts to my followers, the onus falls on me, which is fine by me!

A woman writing in a notebook

2) You can express yourself more on a blog

For me, I feel I can open up more in a blog post than I could on a social media post. Blogging is all about being creative and being expressive, what better way to share your thoughts and feelings through writing. Twitter has limited characters on what you really want to say, Instagram kind of does and Facebook literally allows you to write your life story. But with blogging, I feel it's more personal and I feel I can connect to someone when I read a blog post of theirs. Especially if it's a topic I relate to and can aspire to. 

3) There's no sodding algorithms to worry about

I don't have to worry about publishing a blog post at a certain second to gain reach like I would on Instagram. Blogging is kind of free-spirited and there's no pressure or worrying about algorithms. Blogging alleviates the pressure in when to publish, making it a more relaxing experience. Social media can bring a kind of pressure to it, which makes it less enjoyable. 

4) Brands still love blogs

From my perspective, I know that brands still love blogs. About 90% of the brands that have reached out to me still ask for a blog post rather than a social media post. I love the fact that brands still prefer blogs today. I don't know if I'm speaking for all blogger's on this, but this is the genuine consensus that I am seeing. Maybe brands know that their product will get better reach through a blog post than an Instagram post, but that's just my personal opinion. 

A woman writing in a pink notebook

5) Blogs are the best for discovering new products

One thing I love about blog posts is discovering new brands through reviews. I find that Instagram posts for reviews feel, I don't know, kind of put on? I know when I read a review-style blog post, I feel that the blogger is being totally honest about their opinion. I've always said that Instagram is a highlight reel, and it's not very often that you see a creator rubbishing a brand in one of their Insta posts. I've always promised that I will be completely honest about products. If I don't like it or it isn't for me, I'll state that. You need to be honest with your audience, always. Speaking of audience...

6) Blogging audiences are for me, more authentic and dedicated

If people are reading my blog posts, they are genuine and genuinely want to read my content. On Instagram, sometimes it's a game of follow for a follow etc. With a blog, when somebody takes the time to read your words and leave a comment, I find that more satisfying and refreshing than a follower liking an Insta post and leaving a three-word comment (I do appreciate the love on Insta guys, I promise!). Watch me lose an influx of followers now because of that comment. 

7) There's more room to expand with a blog

Running a blog means I can still expand and make things bigger and better. I could expand on the topics I write about. I can change a theme on my blog when I want to. Also, I could (eventually) make it a full-time job if I want to. I feel you can't really expand on social media platforms. Obviously, social media platforms will introduce new features on their platform for us to use, but that's as far as it will go. 

A woman holding a green tea

So, is blogging really dying?...

No. It won't as long as you and I don't let it. There are and there will be upcoming blog lovers who will still continue to love reading a blog post. I love that with my blog, I still have room to expand and I can still be creative with it. My blog won't be going anywhere for a while, and that makes me so happy. 
67 comments
  1. This is interesting and something I have thought about myself. Sometimes I feel social media is the way forward as everyone moves towards video content as opposed to written or images and then I think blogs 'back up' video content a lot. Very often I will go and visit a blog to read more on a video I have watched. I think blogs are still important but definitely mixed in with social media channels!

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    1. I do think that videos on social media platforms like Instagram and TikTok, but I still think there are some who prefer blogs to this, but I hope that that number doesn't dwindle too much!

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    2. This is such a well written piece! I think there's been such a shift to Instagram predominantly but you cannot beat the written word and the true authenticity that comes with dedicating your time to a lengthy blog post! It has certainly been boosted again and I am loving it!

      Stephanie xo

      theldngal.co.uk

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    3. Thank you Stephanie! I do love the written word and I love dedicating my time to a blog post too!

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  2. I don't think blogging is dying! I make about 70-80% of my income via blogging. It's my strongest platform for sure.

    Corinne x
    https://skinnedcartree.com

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    1. That's an amazing percentage of income from your blog Corinne! x

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  3. Love this so much! May I share this in my newsletter? I have a monthly favourites section :) I've seen this question pop up so many times over the past few months, and I've come to the conclusion that no, blogging isn't dying, but it is the person's attitude towards blogging. Plus, I've found that when other bloggers are adamant that blogging is dying, if you look at their blogs they haven't written anything for months. Xx

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    1. Aww thank you so much, yes of course!
      I agree lovely, it's all about the person's attitude towards blogging and like you said, you find that the one's that claim that blogging is dying are the ones who barely blog anymore! xx

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  4. I completely agree with you, blogging is definitely here to say. Its our own little spaces where we can be creative and get to know our audiences. You don't get that same level of connection on a grid post that went viral.

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    1. I love having that creative space for myself online and being able to share my content for everyone to see! I can't connect with a grid post as such, maybe the caption, but not the photo itself!

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  5. Yes, I am so here for this and I was literally nodding along to everything you were saying. With all the glitches that are happening on other platforms, it makes me feel so happy that I have my own slice of the internet that is mine. I am definitely going to invest more time in my blog

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    1. I'm so glad you could relate babe!
      There's always glitches on the other platforms, which is highly annoying!
      I hope you invest time more in your blog lovely as I love your content on there!

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  6. Personally, I don't think it's dying either. It seems to be the only platform left on the internet that can be completely your own :)

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    1. Absolutely Anika, it's great to have that piece of the Internet for ourselves!

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  7. I wholeheartedly agree with everything you’ve said Lucy and similarly to you, my blog has always been the forefront and I’ve never allowed Instagram to be the thing that gets the most attention. Social media platforms never belong to you. They could be gone in the blink of an eye. I don’t think blogging is dying at ALL xxxx

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    1. I never saw the point of prioritising my Instagram as it doesn't make me money anyway! My blog can which is why I prioritise my blog before any other social media platform! Like you said, social media platforms don't last forever! xxx

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  8. I love blogging and I can't imagine not having my blog especially as, like you say, social media could literally disappear!
    Amy x
    callmeamy.co.uk

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    1. I know lovely, social media could disappear in a blink of an eye one day! x

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  9. Blogging still has so much left to give!

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  10. Great post Lucy! I completely agree that blogs aren't dying. I think there's an element of trust that you get from a blog that you don't get from social media. For me personally, I don't really trust content that's solely on Instagram - especially if it's an AD for a product. I always want to know more about why a certain product or service is great - just a photo of the product won't convince me!

    https://www.femaleoriginal.com

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    1. That's a really good point Faye, there is that element of trust with a blog that you don't get from social media. I definitely prefer reading a blog review on a product than a caption on a paid Instagram post!

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  11. i started my blog during lockdown too because i had always wanted to and finally had the time and i absolutely love it! i love content creating on instagram but my blog allows me to express my thoughts further and it’s so lovely to see the huge community on twitter!!

    jessica | www.overdressedblogger.com

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    1. I'm so glad you still love it Jessica!
      The blogging community on Twitter is wonderful and I love being a part of it!

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  12. Love this post Lucy! I think as long as theres bloggers, and people who like to read more long form content, we'll be fine! Like you say, I love going into more detail and sharing real fine details on my blog, rather than a short 'i like this' 'i dont like this' on instagram. Peoples attention span seems longer on blogs and they WANT more detail, but instagram is so easy to just keep scrolling past someones post so its easy to get overlooked!
    Milli x - https://millidavison.co.uk/

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    1. I agree Milli, it'll be with us long term as people are still interested in reading blogs etc! Instagram is definitely a platform for like a quick fix of entertainment I think!

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  13. Hi Lucy.

    I'm glad to hear that blogging isn't dying (especially as I haven;t been doing it for long!). I particularly like reason #3 :-)

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  14. I agree, I don't think blogging is dying or ever will. Any time we google anything, we end up landing on someone's blog page more often than not. Blogging isn't dying, but it does change. And we just need to keep up with it!

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    1. No I don't think it will either! Blogging is always evolving and it's important for us to keep up with that!

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  15. I completely agree with everything you've said. While I've had some form of a blog for nearly 10 years, lockdown really allowed me to channel my energy into it again and I find it so much more rewarding than an Instagram post. I can't really get on board with all of the faff and algorithms that go with Insta and Facebook etc so I love how my blog is my own personal slice of the Internet!

    Tash - A Girl with a View

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    1. I do think lockdown really made people want to get into blogging again and put all of their energies into that!

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  16. Love this full take on the blogging world. I don't think blogging is dead, I feel like it's evolving and some of blogging things aren't going to continue through the next phase. I'm excited to see how blogging continues to grow in the next few years!
    Rosie

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    1. I feel the same Rosie, I feel that blogging is an evolving industry and it always will be! It'll be really exciting to see how it grows over the next few years x

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  17. Meh absolutely not - I think the rise of "instagram only" has insintuated that that is the case with blogs but it couldn't be further from the truth. While I make the bulk of my ££ from my Instagram I do still make it from my blog and my creativity etc is via my blog! xx

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  18. FInally someone is speaking up about this!
    I am totally agree with you dear.

    Thanks and keep sharing great content.

    HS >> Chic Ways to Style Pink

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  19. Long live blogs and bloggers! I am sure this industry it's just developing further and further, so we should ride the wave x

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    1. Yes Simona! You're right lovely, we should all just evolve with blogging as it goes! x

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  20. I had a discussions with someone a week back that went similar to what you've outlined with people thinking social media is bigger. I agree I love my blog and love how personalized it is - and an expression of ourselves. Who knows what the future will hold, but I'm fairly confident blogging won't be going away anytime soon from what I can see! Great post Lucy, really got me thinking!

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    1. You're right lovely, our blog and blogging in general has a personalisation to it, which is great!

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  21. I totally agree with everything you've written here Lucy! I make the majority of my income through my blog, very little of it comes from social media jobs & I like it that way. I love how you've finished your blog post off! I think you've summed it up perfectly.

    Claire.X
    www.clairemac.co.uk

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    1. Like you Claire, I prefer doing collaborations through my blog rather than my social media! I feel I can be more creative doing it that way!
      Thank you so much for your kind words lovely x

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  22. Very interesting read! I agree with you and don't think it is dying out. I personally have preferred blogging over other socials because I can rant and go on and talk about things and I love that, and also I love connecting with others and people responding to what I have posted too. I do love Instagram too but in a completely different way. x

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    1. I do feel that you can have a better connection to your readers/followers/audience through a blog post than a social media post! x

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  23. I don’t think blogging is dying I think if anything it is going to grow more because of the use of social media. Thank you for sharing your opinion on this topic.

    Lauren - bournemouthgirl.com

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    1. I agree lovely, it's going to evolve but it'll definitely grow too!

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  24. No sodding algorithms is the best sentence, haha! I agree with your points and the whole idea that blogging will die out was the same thing people thought about books when the internet/kindles, etc arrived. Things evolve and that's great but blogging is something that will survive.

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    1. I agree babe, I do think that blogging will survive and will just get bigger and better!

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  25. I remember I asked dthis questoom. Though more might have asked it too. But it is worry me sometimes. As for social media, they do disappear but after peaking for two generations. Blogging is tough now as compared to 8 years ago. Regardless, I so agree with the 5th point!!! When you look for a brands product, other than 2 or 3 top shopping sites on first page, all the tesy are blog posts reviewing them! I hope it stays! And thanks for your thoughts. Xx
    Isa A. Blogger
    https://www.lifestyleprism.com/

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    1. I'm sure it will be here for the long term Isa! Blogging has changed so much in recent years but I think it's important to accept the changes and go along with them! xx

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  26. Great points and I completely agree - I don't think blogging is dying at all. You think of social media platforms like Bebo and MySpace, and I doubt anyone would have thought they'd become virtually extinct in a few years' time! I feel like as long as there's people willing to put themselves out there, blogging won't be going anywhere. Plus, I completely agree with the point you made about how there's more freedom to express yourself on a blog!
    Amy | sassycatlady.com

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    1. You're right Amy, blogging won't be leaving us anytime soon as long as we as bloggers keep doing it!

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  27. Wonderful post! I like having a space where I can express my thoughts and share my opinions in full. I can understand why some brands choose to promote on IG/TikTok, but there are also brands that see the value of blog posts. Thanks for sharing!

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    1. Thank you!
      I can definitely see why brands do choose collaborations with Insta/TikTok, but like you said, there are brands who do prefer collabs with blogs!

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  28. I am in complete agreement. Especially with your statement regarding social media coming and going!

    Danielle | thereluctantblogger.co.uk

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  29. You are right with some points. I agree with you. I think social media is replacing but still, i don't think we can say that It is dying.

    Love: Mariann Yip
    https://www.mariannyc.com/celebrity-edge-cruise-experience/

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    1. No I definitely don't think blogging is dying either!

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  30. I don't think blogging is dying! As you said, brands still love blogs. Maybe some are edging towards video content but as long as we are enjoying it, I think it will be okay x

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    1. Exactly Caroline, brands still love blogs and they're always seeking blog collabs rather than social media ones! x

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  31. Love this! You are absolutely right! Especially the part about Social Media platforms that come and go. So many platforms were huge and now barely anybody uses them anymore. I remember that about 7-10 years ago, Facebook was huge. Big pages with a lot of followers were THE sh*t. Now, their owners are basically "nobodys" (that sounds so mean haha). Unless they moved to Instagram or TikTok or whatever. That's why I'm totally with you: Blogs are not dead. I also get a bigger reach with my blog and many brands prefer blog posts over social media posts and also pay more for collabs on the blog.

    Love,
    Krissi of the marquise diamond
    https://www.themarquisediamond.de/

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    1. Facebook was huge so long ago, now people barely use it! I agree, brands do prefer blog collabs at times!

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  32. LOVVVE YOUR TAKE AND YOUR POINTS . even if it ever did not be as popular or whatever . I always blogged for myself first so i would keep doing it
    shy - https://www.shyyshianne.com/

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    1. It's good that you blog for yourself lovely!

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  33. I agree. A blog is a great source that's all your own. I recently did a poll on instagram and it was about 50/50 if people still read blogs. I think the audience is still out there. There's still so much room to grow.
    Tara
    https://thefashionhousemom.com/

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