Lifestyle & Fashion Blogger

20 October 2020

What Is A Media Kit & How To Create One

For those non blogger's wondering what the chuff I'm talking about, a media kit is kind of like a blogging CV. It's a graphic where brands can discover all about your stats, about you as a person, about your blog, what you blog about, what brands you have collaborated with in the past and it's a great opportunity to show off your creative talents and also allow brands to get to know you.



Now, some blogger's choose not to have a media kit, and that's ok. Media kits won't be every blogger's must need...accessory, if you like. It's not compulsory. For me personally, it's nice to have on standby if a brand ever asks for it. I made my first media kit back in 2018 and it wasn't the best. Back then, I barely had any collabs being thrown my way and my stats weren't brilliant, let's just say. These days however, my media kit is giving me such pride and joy. I love the satisfaction of updating it if my DA score goes up, if my numbers of followers go up or I reach any particular milestone in terms of stats. 


One advantage of having a media kit is that if a brand emails you with a potential collab, rather than writing paragraph after paragraph giving a history lesson of your blog, you can just attach your media kit with no time wasted. Boom. 



Before I started writing this post, my first thought was to write about why every blogger needs a media kit. But after looking at things again, I knew it wouldn't sit right, it would have come across quite bossy. So I thought I'd write it as if, for example, a blogger is reading this, media kitless, debating whether to make one themselves and are wondering how to even make one. Well my friends, your fairy blogging godmother (not literally, this isn't a Disney film) has come to your rescue and I will explain in this post how to make one. You may thank me later.


First things first, what app or program do you need to use to make it? Using Canva is a good media kit maker. It's free and it offers so many free media kit templates for you to edit. However, if you don't see any templates that take your fancy, you can always browse Etsy, which is where I bought a template from recently as I fancied a change from my Canva template. When making your media kit, have a play around with the fonts and colours to see what works best for you. When I make mine, I have kept to a similar colour scheme that I have on my blog and Instagram. Your media kit is then in keeping with your brand.



Now, you've set up your media kit (hurrah!) and you're looking at it blankly and wondering what the hell you need to write in it.


What you choose to write in your media kit is entirely up to you. You don't need to share any personal details about yourself, your blogging career is your main focus. Think of it this way, what are brands going to want to know about you? They're certainly not going to want to know your Nan's favourite make of kettle or that your cat growls like a dog. Here's what I include in my media kit:

  • A little intro about yourself. For example, your age, where you're from and hobbies. Include only what you feel comfortable with about your personal life.
  • A little paragraph about your blog, a brief overview of your blogging career. Make sure to mention what you blog about.
  • Your blogging and social media stats (eg monthly blogging views, number of followers on social media) including your DA score. Remember, be honest, brands will check everything. Also remember to include your social media links and/or handles.
  • Audience demographics. For example, what age range are most of your readers? What percentage of men and women follow you? Stuff of that nature.
  • How much you charge for your creative services eg sponsored posts, social media campaigns, product reviews etc. 
  • Now it's time to do that bit of showing off and say what brands you've worked with previously!
  • Don't forget to include photos, I aim for the nicest photo's of myself and photos I've taken for past brand collaborations. 


Make your media kit personal to you. Add that personal touch, that pizzazz. Write it however you want.


Your media kit should be no more than 2-3 pages long. Don't turn it into an eBook. That'll put off brands. At the end of the day, brands want a brief summary of everything, not a blogging edition of 'This Is Your Life'. 



If you have any questions on how to make a media kit, please comment below and I'll do my best to help! But I do hope that this post has given you all the help you need to get that head start of creating your own media kit!



Lucy

64 comments:

  1. Great post! I need to re-make my media kit. It's in serious need of a re-vamp so I'll make a point of that this week!

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    1. Thank you Jenny! I gave my media kit a revamp a few weeks ago and I love it, I'm so eager to send it to brands just to show off the new design I used!

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  2. I've actually only used my media kit twice in five years but I recently recreated mine! This is a great post, one I'm sure will help alot of people! X

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    1. My current media kit is the second one I've made in the last two years so I get what you mean lovely! I hope it can help a lot of people! x

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  3. Great advice. Will come in very handy when I'm ready to make one for myself. 💜

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    1. Thank you lovely, I hope this advice helps when you make yours!

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  4. Great post. I really need to update my media kit because it is so out of date. I'm definitely going to use these helpful tips you've mentioned.

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    1. I hope these tips do help you when you update your media kit Kelly!

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  5. I swear by my Media Kit! It's so important for brands to see a business card of who you've worked with and what you can offer. Great post!

    Rosie

    loverosiee.co.uk

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    1. I totally agree Rosie, brands always like to see your media kit to see which brands you've collaborated with in the past! x

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  6. This is the kick in the butt that I needed today. A few days ago, I finally settled on a template that I really liked on Etsy and purchased it. However, I haven't done anything with it yet hahaha! Time to get a move on that

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    1. That's good that you found a new template on Etsy Britt, I hope this post has inspired you to start editing it!

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  7. These are such great ideas, I really need to get on and do one, so this has really helped!! :) xx

    Holly | www.gollymissholly.uk

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    1. I'm happy that this post has helped you Holly! xx

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  8. totally loved this post! thanks for sharing sweetie <3 can't wait to see more from you!

    hope your well

    JadieeGosh

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  9. This is such a helpful post and has motivated me to start mine! x

    charlottesspace.com

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    1. I'm glad it's given you some motivation Charlotte! x

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  10. This is such a helpful post Lucy. I need to create a media kit! x


    Zoey | www.zoeyolivia.com

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    1. I'm so glad to hear that you found this post helpful Zoey, I hope you find the chance to create your own media kit! x

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  11. I do have a media kit and I update it every month but TBH it could really do with a redesign - thank you for the prompt, I'll get onto that this month! x

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    1. That's good that you update it every month, that's such a great way of being organised Lisa! x

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  12. Thank you for sharing this Lucy, I've been meaning to have a proper go at a media kit! I made one a few months ago using Canva but in all honesty I wasn't 100% sure what I was doing or what to put on it! This has been really helpful so thank you so much :)
    Amy | sassycatlady.com

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    1. I felt the same when I made my first media kit Amy, I was so unsure of what to put in it! I ended up asking another blogger to help me otherwise I'd have been stumped! I'm happy to hear that this post has helped you lovely x

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  13. This is something I need to do, I don't have one let alone need to update one! Brilliant post Lucy, I will be getting on to this very soon *adds it to an ever growing list*

    I never really knew where to start but this is super helpful x x

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    1. I'm so happy to hear that this post has helped motivate you to make a media kit! xx

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  14. Great post! I update my media kit every month as the numbers change and I need it for content creation work, and it's lovely to have reminders like this :)

    Anika | chaptersofmay.com

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    1. Thank you Anika! I love updating my media kit, especially when I know that numbers have gone up rather than down! x

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  15. I really loved this, thanks for all the info Lots of love ♥

    Serene xoxo

    http://www.surrealserene.com

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  16. Great tips here Lucy! My media kit has change so much in the 3+ years since I started my blog. Like you I love updating it when I've seen an increase in my DA or hit a milestone! :)

    https://www.femaleoriginal.com

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    1. Thank you Faye! It's nice to see how much our media kits have changed over the years isn't it?! x

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  17. I use Canva for work and I NEVER thought about using it for a mediakit! What a fabulous idea, honestly life saving. I've tried to design my own before and it was just carnage. Super helpful thank you xx

    www.iridescentplaces.com

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    1. Yes Canva is the one for making a media kit! I'm glad you've found this post super helpful lovely xx

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  18. I really need to get a media kit created.. I feel like I've just put it off for the last few years. This is super helpful though, probably going to be something I look back on when I decide to motivate myself to make one! xx

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    1. Hopefully this post will help motivate you to create your own media kit soon Chloe! xx

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  19. I really need to crack on with my media kit, I'm been meaning to do it for months. It's so good to have one too!

    Steph | www.stephhannam.com

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    1. Yeah I love having mine, it's so good to have on standby in case a brand asks for it!

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  20. I made my first media kit a few months ago but I think it’s definitely time to update it! I need to send it out more too! X

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    1. One thing I need to start doing again is to send out my media kit to more brands Aaliyah! x

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  21. What a brilliant and informative post! I keep mine updated weekly to reflect real time stats, it's amazing how vital a media kit is.

    Jordanne || Thelifeofaglasgowgirl.co.uk

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    1. Thank you Jordanne! I agree lovely, I never fully realised how important a media kit was until I made my first one two years ago!

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  22. I need to read that again when I'm at my desk and get on it

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  23. I haven't updated my media kit in years! I need to schedule in some time to update it again. Such a great post xx

    Lauren | itslaurenvictoria.co.uk

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    1. Thank you Lauren, I hope this has inspired you to update your media kit! xx

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  24. Not long after I started blogging people made media kits sound like something you HAD to have and so I made one I rarely get asked for one these days so I always forget to update it. It could do with a refresh to be honest. Thanks for the reminder x

    Sophie
    www.glowsteady.co.uk

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    1. Yeah I remember when I started blogging, hearing that media kits were a must have caused to panic make a crappy one! x

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  25. A really good and informative post! Media Kit is kind of like a mixture of a CV and a portfolio. I spent an age perfecting mine, but the thing with Canva is that when you do it well once, you can easily and quickly tweak it when stats change, etc. Love it! Sending a Media Kit also makes it much quicker and easier for brands to see whether you're someone they should work with, as well as your little space for bragging about how good you are at what you do, so it's a win-win ;)

    Teresa Maria | Outlandish Blog

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    1. Yes, Canva is such a brilliant and easy tool to use, especially when you need to tweak things! You're right lovely, sending a media kit to brands is so much easier and convenient rather than writing it all in one email!

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  26. Such an informative post. I really need to update my media kit as I haven't for ages - it's in desperate need of a refresh!

    Tash // A Girl with a View

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    1. Thank you Tash! I hope you get the chance to refresh your media kit soon!

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  27. This is so helpful, Lucy!! I have yet to make a media kit, and I'd like to think about personalising it for the fact that I run a book blog. Thank you for sharing x

    brineandbooks.com

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    1. I'm happy to hear that you found this post helpful Macey! x

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  28. So many good tips for a media kit here I still need to make one. I’ve been putting it off for so long which is bad (I’m the paragraph upon paragraph in an email gal). This has inspired me to get it done so thanks chick xo

    Han // www.behindthefalselashes.com

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    1. I put it off for ages too love, I thought it was going to be such a pointless, time consuming job! xx

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  29. It's amazing because it's so important but working in a Marketing department I've realized that there are so many influencers with tones of followers who have no idea of what a media kit is... amazing!
    So it's good that you made this post so other content creators have an idea of what to do it an how.
    xx

    Eli | Curly Style

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    1. Thank you Eli, it's amazing how many bloggers don't even know what a media kit is let alone have one! xx

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  30. This was such a super helpful post! Some amazing tips. Thanks ❤️

    Abbey / www.littlebeautyblogxo.com

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  31. Thanks for sharing, these tips are helpful in creating a media kit :)

    Nic | Nic's Adventures & Bakes

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    1. I'm happy that you've found these tips helpful!

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  32. This is a fab post! I 100% need to update my media kit and jazz it up a little!

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    1. Thank you Amber, hopefully this post has given you the motivation to do that!

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