How I Write A Blog Post: From Lightbulb Moment To Hitting Publish

When I first started blogging, I never really had a step-by-step routine (as it were) to write a blog post. I think I just went with the flow and published whatever random idea I came up with. Over the years, I've established a better step-by-step routine in terms of writing a good enough blog post. Even though I was really nervous about sharing my blog and writing to the world, I loved the thought of sharing my thoughts, loves and sharing the same interests with some like-minded people. 


I like to think that over the years, my blog has matured from my first days on Wix, which includes my writing and construction of a blog post. I'm not trying to be all 'up myself' here, but I'm so proud of how far I've come as a blogger and how far my blog has come too! 

Writing a blog post


When it comes to writing a blog post, there's such a vast process when creating a blog post. From that lightbulb moment to hitting publish, there's a particular process which I follow to get my blog post to shine as much as possible.


Here is my step-by-step process of writing a blog post:

1) The lightbulb moment

All blog post ideas stem from a lightbulb moment. The first initial idea can completely arise from the simplest of thoughts. I could be inspired by a new top I've bought or it could stem from an article I've read in a magazine or online. The most annoying thing about getting that lightbulb moment is if it happens when I'm out and about and can't get it down quickly enough. Or worst case scenario, the idea pops out of my head as quickly as it went into my brain. Typical. 

2) Brainstorm

If my idea isn't specific, then I like to write the topic in mind in the middle of the page and write sub-ideas relating to that big idea. It allows me to be more specific with the blog post I would like to write. This part is where I try and think about SEO and get the keywords right. I won't lie to you guys, I'm still learning about SEO even in my eighth year of blogging. SEO has been my biggest learning curve in blogging, but my knowledge is getting better! I tend to use a SEO checker when writing a blog post so I know the SEO will be ok before I hit publish. 

Writing a blog post

3) Writing the blog post

Now here comes the main bit - writing said blog post. This is the most time-consuming part of the process, for obvious reasons. Not only do I need to write the post, I need to make sure the grammar is ok, come up with a catching title, make sure there are no spelling mistakes, make sure it all makes complete sense, and add the subheadings I need to...the list is endless. This part of the blog writing process I find quite therapeutic as I love writing!

4) Time for imagery

Once I'm happy with the blog post, it's time to get the creative juices flowing and come up with images to add to the blog post. I'm someone who likes to use my own images, just a personal preference. I do love shooting photos and I know that when I shoot photos, I know I'm reaching the end of the blog post process when I started shooting the photos!

Writing a blog post.

5) Final checks

Once I've added the photos, I do my final checks to make sure everything is in working order. Sometimes this involves a double or triple check. 

6) Hit publish

It's time to nervously hit the publish button! This is when I get a little nervous as I hope that the post performs well and that anyone who reads it also loves the post I've written as much as I do!

If you're a blogger, I'd love to know your step-by-step process of writing a blog post! Is it similar to mine? Let me know!



26 comments
  1. Love this step by step, Lucy - and I know what you mean about getting the lightbulb moment down ASAP, it's so frustrating when I forget my brilliant idea!

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    1. It really is frustrating to not be able to get that lightbulb idea written down ASAP!

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  2. Great post Lucy, really interesting to see where your process goes when creating a new blog post!

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  3. I used to have a step-by-step method, but now I just write. I would much prefer to use my own photos, but I struggle with getting the right lighting. The 2020 me had a lot more time haha x

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    1. Getting the lighting right is always tricky, it has to be perfect before I take any photos! x

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  4. I have so many light bulb moments! They are the best - but don't have time to write everything I want!

    Corinne x
    https://skinnedcartree.com

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    1. That's a shame that you don't have the time to write everything you want! x

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  5. Loved reading this post! It's so good to see how others do it. I do images first, I'm such a visual person that I can't write before getting the images down!
    Rosie

    https://www.loverosiee.co.uk

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    1. Thank you Rosie!
      There are other bloggers who do their images first before the writing. I wish I could be like that when it comes to blog writing!

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  6. I definitely think you have to be organised when writing a good blog post. There is so much that goes into it that people don't see, especially SEO stuff. My routine is very similar to yours.

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    1. Absolutely! There's so much organisation when it comes to writing a good blog post! I agree, people don't realise the amount of effort it takes to create a blog post x

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  7. It's funny how differently people can blog - for me I have to shoot images first and the writing comes after. I'm very much a lead by visuals kind of girl!

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    1. There are definitely so many other bloggers who shoot the images before the writing!

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  8. Ahhh this is so interesting! I love having a nosey into peoples processes. The lightbulb moment is one of the hardest for me.

    Claire.X
    www.clairemac.co.uk

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    1. The lightbulb moment can be so hard sometimes, especially when you're in a writing rut like I have been lately! x

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  9. It is great to see how you create your blog posts. I like to write it in a notebook before, so I guess a bit like a brainstorm and then when I type it I can edit anything. Thank you for sharing.

    Lauren - bournemouthgirl

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  10. I have a similar process when I write posts! I am often inspired by things during my day to turn into a post, and from there I outline my post, write it out, and edit it. I'm not the biggest fan of taking photos though!

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    1. I like that you are inspired by things that happen to you during the day, I like that it inspires a blog post Karalee x

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  11. It can be such a process!

    The Reluctant Blogger| thereluctantblogger.co.uk

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    1. Absolutely, it can be such a long process!

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  12. Loved reading this! Everyone is so different when it comes to blogging. I have a blog planner which helps me but I also have some ideas on my notes app for if something hits me randomly. I find since having a baby, it's hard to find time to take the photos, so the writing is done ages in advance and then when I get time I bulk take photos to use x

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    1. I like that you use a blog planner to help you Lea-Mai! I can imagine it being hard to find time to take photos! x

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  13. Love the step by step babe https://www.shyyshianne.com/

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  14. Thanks for sharing, most of my ideas do come from places I have visited or ideas that pop into my head whist out on walks, its getting those ideas down and written once I have returned that is always the problem, I always forget the SEO and just wing it!

    Nic | Nic's Adventures

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